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Search Engine Marketing

Search Engine Marketing

Top ranking on demand

Search Engine Marketing (SEM) enables your website to appear at the top of a search results page, by purchasing targeted key words. Sponsored links present your company using a title and short description. The position of your site in the search results is determined by a bidding system – pay per click. Activis Ireland's multilingual search engine marketing team can assist you in your choice of search expressions.

 

The Search Engine Marketing (SEM) service is complementary to organic search engine optimisation.

Search Engine marketing (SEM) includes:

  • Positioning on popular or very competitive key words or expressions
  • Help and support with classical promotional campaigns or events, on or off line (new collections, sales, open days)
  • Building up a data base of qualified prospects
  • Express indexing and rapid results (only a few days are necessary)

Activating your website with Search Engine Marketing:

Activis Ireland has a wealth of experience in the management of sponsored links campaigns :

  • Analysis of the company environment (activity, market, target, competitors, ….)
  • Definition and choice of key words, establishment of the marketing campaign budget (cost per click), ability to calculate the return on investment of the campaign.
  • Daily follow-up of the positioning on search tools, in line with budget criteria and competition.
  • Analysis of the site’s audience, issuing campaign reports.
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