Website Direct Shop Specific development SEOBristol-Myers Squibb is the 9th ranked pharmaceutical group in Europe with a focus on ten primary therapeutical areas (cancer, diabetes, Alzheimer's disease…) which are all crucial public health issues. For the optimization of its French site, www.bmsfrance.fr, the group called on Activis.
www.bmsfrance.fr
Direct access thanks to Search Engine Optimisation.
The indexing carried out by Activis proved to be very efficient.
In the extremely competitive field of travel, nobody could have gambled on such results: second and third rank in Google for most of the chosen expressions! At this point in time, the traffic generated by indexing represents 16% of overall traffic, but it has also contributed a great deal to the notoriety of the websites. Indeed, since the use of search engine optimisation, the number of direct access visitors (net surfers who type the address in their web browser) has tremendously increased, now reaching 30% of traffic. This is our first advantage.
Over and above these results, we also appreciated the professionalism of the Activis Team, for their listening and analysis abilities, their rigour and their ability to react when faced with imponderables.
