Website Direct News Direct Shop Specific development SEO Sponsored LinksActivis implemented a multilingual content management sytem on the Alsace Region Tourism Committee's website two years back.
In 2010 the site was again updated and enriched with a new graphic charter created by Advisa and with new content and functionalities.
For this new version, interactivity and user customization were highlighted. Aside from a reservation platform using the LEI base (a tourist lodging database), the site allows the user to create and share a travel log and to visualize his itinerary using Google maps. Numerous services are available on the site: RSS feeds, a newsletter, on-line booking etc.
Its structure is suited to any future evolution. Fully translated into English and German, the site also provides content in other languages via mini-sites managed using Direct News.
www.tourisme-alsace.com/en/
Direct access thanks to Search Engine Optimisation.
The indexing carried out by Activis proved to be very efficient.
In the extremely competitive field of travel, nobody could have gambled on such results: second and third rank in Google for most of the chosen expressions! At this point in time, the traffic generated by indexing represents 16% of overall traffic, but it has also contributed a great deal to the notoriety of the websites. Indeed, since the use of search engine optimisation, the number of direct access visitors (net surfers who type the address in their web browser) has tremendously increased, now reaching 30% of traffic. This is our first advantage.
Over and above these results, we also appreciated the professionalism of the Activis Team, for their listening and analysis abilities, their rigour and their ability to react when faced with imponderables.
