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National Theatre Paris

National Theatre Paris
Sector of activity: Institutions
Réalisation du site Web Website
Gestionnaire de contenu Direct News Direct News
Direct Shop Direct Shop
Développements Specific development
Référencement SEO

The National Theatre - Comic Opera in Paris required a new website design to boost their marketing strategy:



  • Development of its website in English and French

  • Better programme presentation with emphasis on festivals and news

  • Reinforcement of links with the public through the addition dedicated pages (young public, members etc.)

  • More information on the location and region (history, previous use) as well as on shows

  • Photos and video clips, in order to set up a digital library

  • Improved sales techniques offering direct access to booking systems from any page on the site.


New mobile website also available!


 

visiter le site National Theatre Paris www.opera-comique.com/en/



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Customer testimonials
Sébastien Defrêne

Sébastien Defrêne

Internet Project Manager
Paris Airport

Direct access thanks to Search Engine Optimisation.
The indexing carried out by Activis proved to be very efficient.

In the extremely competitive field of travel, nobody could have gambled on such results: second and third rank in Google for most of the chosen expressions! At this point in time, the traffic generated by indexing represents 16% of overall traffic, but it has also contributed a great deal to the notoriety of the websites. Indeed, since the use of search engine optimisation, the number of direct access visitors (net surfers who type the address in their web browser) has tremendously increased, now reaching 30% of traffic. This is our first advantage.

Over and above these results, we also appreciated the professionalism of the Activis Team, for their listening and analysis abilities, their rigour and their ability to react when faced with imponderables.



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