Website Direct News Direct Shop Specific development SEO Sponsored LinksThe Regional Tourism Board for the Franche-Comté in France promote the Franche-Comté region in as an attractive tourist destination in France and abroad, The region, famous for its scenic landscapes, cuisine, wine and especially cheese, has now taken to the web to boost visits and raise awareness. The mission:
- Boost visibility for the Franche-Comté through a targeted social media campaign
- Promote the brand and brand loyalty through regular animation, contests and events.
- Market the region through targeted community events, using fans of the region to attract new fans!
- Catch Facebook users’ attention through PPC campaigns for the fan page and the region.
Results: After the launch on 17th novembre 2009 and the PPC campaign which ran from the 15th December 2009 to the 16th February 2010, the targets have been met and the page now has large and hugely active community!
12 000 fans for the page Incredible Franche Compté
3000 interactions : 2000 « likes», 800 comments, 200 messages
20 million ad impressions
12 400 clicks
www.franche-comte.org/?lg=en
Lytron was founded in Cambridge, Massachusetts by two graduates of the prestigious Massachusetts Institute of Technology (MIT) in 1958. This renowned American engineering and manufacturing firm provides thermal solutions such as cold plates, chassis, chillers, cooling systems, and heat exchangers which are used in a wide range of markets, including medical and industrial lasers, aerospace, semiconductors and power generation. From its headquarters just outside Boston, Lytron has steadily extended its global reach and is now a key player in such traditional industrial countries as Germany and Japan, but also in fast-growing China.
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